Kodak: A Failure of Epic Proportions

Kodak: A Failure of Epic Proportions narrates the riches to rags story of an industry titan. We discover how arrogant leadership and inability to innovate and foresee the future turned a billion-dollar company worthless!

ROI for Digital Marketing

Have you ever wondered how the search results appear when you type in the google search bar? If that piqued your curiosity, read our blog to find out the answer and more about the fascinating world of digital marketing!

Gamestop, the Stock Market and the rise of Populism

The news about Gamestop’s skyrocketing share price has been all over social media, taking the form of everything from analyst warnings to memes.
But what exactly happened? What were the factors that led to a penny stock essentially multiplying hundredfold? And what can be said about this in the backdrop of rising populist sentiment worldover?

Howard Schultz, A Visionary Leader

“Starbucks represents something beyond a cup of coffee.”

In Conversation with Canteens

– Sarang Kalantre   This Just In: A day’s revenue at 7th block NC can pay your semester fee and still leave you with enough to buy a mobile phone! We, at ISTE Credit, had a tête-à-tête with the Manager at 7th block NC to unravel its finances and much more. The following are the…

UPI

Shreya Raghavendra On November 8, 2016, lives of 1.2 billion Indians changed overnight. Demonetization happened. While the debate of whether the scheme was a success or not, continues to rage on, it drew increased attention to one particular field; digital transactions. Companies such as Paytm lead the way, dominating add spaces across all platforms. Today,…

Behind the (INCI) Scenes

Aaron, Amaan, Arpitha & Ayush Incident 2019 ended with a bang. For some of us, it was the last Incident ever; for others, it was the first. As we lost ourselves into Amaal Mallik’s melody, little did we know that the drudgery and monotony of daily life would seize upon us from behind, this soon!…